Digital signs are one of the most effective tools in retail. Incorporating them into a window display can play a significant role in grabbing attention, encouraging passers-by to make that all-important step of crossing the threshold into the store.
Every marketer knows that the most challenging element of the sales funnel is getting people to take notice. In our informationally overloaded world, this has become even more difficult. The power of digital goes a long way to overcoming the attention deficit of the public—everyone is under a constant onslaught of data—and finding ways to cut through this noise becomes ever more complex.
From people wearing headphones, talking on their phones or simply being overwhelmed by the 24/7 overload of everyday life, stores need to be creative to foster curiosity.
Enter the Digital Window Display
Digital retail screens in the current landscape offer so much more than a few bright lights displaying your wares. Yes, the vibrant colour and movement are far more eye-catching than regular printed signs. However, advancing tech means that digital screens can almost be thought of as additional assistants, providing customers and potential buyers with crucial information that grabs their attention and converts browsing into spending.
Digital window displays can:
- Showcase promos and new products: Strategic store window placement and creative use of images, video and wording can tempt customers into the store to find out more. You can even add a further directional screen inside the door that’ll allow them to easily navigate to the product in question or provide further information.
- Promote seasonal items: We all associate certain colours with times of the year. From festive red and white to the browns and purples of Easter, through to pastel shades of spring and autumnal gold, orange and yellow, use the versatility of digital window displays to tune into the subconscious draw that will engage with passers-by.
- Provide information: Using a video wall that links several screens to create a captivating display. Whatever you sell, be it hardware, fishing gear, food, children’s clothes or whatever, a curated digital wall designed to tempt purchases and solve consumer challenges is a potent way to increase customer engagement.
- Plant the seed for future purchases: While marketers often concentrate on the here and now, don’t forget the benefits of customers mentally registering an interest. Digital displays may not result in someone immediately entering the store, but the vibrant connection can play an active role in someone remembering what they saw and returning to purchase at a later date.
Another massive advantage of a digital window display is their versatility. You can program a screen (or screens) to beam your chosen content at different times of the day. Perhaps you want an enticing ‘come in now’ message to show during opening hours but change it to alternative information when the establishment is closed.
You can:
- Tempt customers to return by advertising the times they can come inside to explore your products further.
- Create urgency with short-term promotions and that they need to buy now or miss out.
- Display teasers about soon-to-come products and encourage pre-sales.
- Provide QR codes to let people buy online, rather than having to wait until the shop reopens.
The scope of advanced digital window displays is only limited by your imagination. As technology advances, so too do the possibilities. Today you might use video content—tomorrow, embrace the power of AI to further interact and drive sales.
Advanced digital screens and future technological integration are the hallmarks of the wide range of options from iCatcher Digital screens. From basic directional signs to the wonders of full colour and video, we’ve got the perfect, cost-effective custom LED signs to boost your sales.
Discover more about us and contact our team today.