The restaurant industry is perfectly placed to take full advantage of digital menu boards. Whatever the niche, be it fast food, a café, coffee or juice bar, ocean-front restaurant or anything else, strategic digital menu placement can help significantly increase the average customer spend.
Digital Menu Boards are the Perfect Cross-Selling & Up-Selling Tool
Cross-selling – the art of selling and additional complementary products to something a customer is already going to order, can easily be implemented using digital menu board tech. Similarly, upselling – the process of altering their original choice to a larger or more expensive option, is the perfect partner.
The options for both are many. Creative use of a digital menu board doesn’t completely replace the human role in cross and upselling, but it can supercharge the effect.
Examples of how to this include:
- Combo offers: Upsell a single purchase to a combination meal. While fast food outlets, such as Domino, Subway and MacD’s, are classic examples of how this is used, virtually every other type of outlet can also take advantage. Coffee bars can use a ‘cake & a cuppa’ format, licensed premises could offer a brunch and cocktail deal… You get the idea.
- Buy one, get one free: The classic BOGOF is as effective now as it always has been. There are many takes on this – from the original wording to alternative takes, such as ‘50% off’ or ‘two for the price of one’, it’s a great way to advertise tempting deals to get the juices flowing.
- The sizing-up option: Upsell to a large drink from a regular, large fries rather than small, a pint of beer over a schooner or add an extra topping or two to that jacket spud or pizza.
- Complementary additions: Add prawns, crab claws (or another fishy option) to a steak for an instant surf ‘n turf. Offer extra sauce choices – and charge for each additional one that’s ordered, or recommend pairing dishes and drinks, sides and other tempting extras that increase the spend.
- Promote your specials: These are likely to have the highest profit margins. You also want to sell the daily or weekly quota. Digital menu boards – especially ones with pictures and video – are one of the most tempting ways to do this.
The location of the boards is also an important consideration. Deals, promos and video footage that can be seen from outside will help increase footfall. Point of sale placement can be a powerful tool for cross and upselling, and touch screens are a convenient and much-loved addition to fast food outlets.
Take Full Advantage of the Versatile, Dynamic Functions of Digital Menu Boards
Another incredible benefit of digital menu boards is how easy they are to programme. You have instant, fingertip control over the content directly from your connected device – and you can change it whenever and wherever you are.
- Got a call from your chef saying they’ve run out of the current special and need to change it? Done, with just a few taps.
- Just done a stocktake and realise you need to ramp up sales of a product that’s getting close to its sell by date? Easy and instant…
- Forgotten to promote the drink or food of the season? Sorted in seconds.
Digital menu boards are the perfect partner in the restaurant and café industry – and no one offers a better range than iCatcher Digital Signs. From a small, entry-level screen to grab the attention of passers-by or at the point-of-sale, to a full-on video and colour display with all the bells and whistles, we’ve got you covered.
We offer simple outright purchase, rental and finance options for all of our products to suit every budget.
So, what are you waiting for? Contact us today and discover the digital solution to increasing the average customer spend and, ultimately, your profits.