Digital signage is a wonderful retail tool, but it really comes into its own when utilised for promotions. Healthy seasonal and holiday sales are vital – and digital advertising plays a crucial role. End-of-year festivities, such as Christmas, Hannukah and Bodhi, offer countless digital opportunities to showcase products and drive healthy sales.
Use Digital Signs to Create a Holiday Vibe
The beauty of digital allows retailers to tailor messages according to the time of year. This could include wording, videos, emojis, images – and even live feeds – to grab attention and promote seasonal offerings. Nothing draws attention like colour and light, especially when paired with joyful animation and curated images that celebrate the wonders of your chosen festivities.
Digital Signs Create Urgency
Images, video and words that countdown to the big event create a sense of purchasing urgency. Gift buying is an obvious area, but it’s also a powerful messaging tool for limited edition offerings. These include festive food and drinks, annual editions and other time-limited offerings.
They can also be used for a one-time-only event, such as a flash sale, or to communicate when seasonal stock is running low.
Use Digital Signs to Grab Attention 24/7
Careful placement can foster 24-hour engagement, planting seeds that encourage customers to return and purchase during opening hours. Online sales can also be boosted this way, advertising products in the real world that can be purchased via your website or app at any time a customer chooses.
Design and Display Festive Menus
The food and beverage industry is perfectly placed to incorporate the wonder of digital to promote sales. Menus can easily be programmed to change the display according to the time of day, showcasing seasonal breakfast, lunch and dinner items – which can be automated to seamlessly change according to your preferences.
Gorgeous images of festive drinks, tempting sweet treats, or videos of savoury menu delights at the point of sale can upsell orders. You can also use digital signs ahead of time to promote early engagement, such as ‘book your Christmas party now’ and similar messaging that’s proven to help fill tables in advance.
Showcase Star Products and Gift Guides
The joy of the festive season also brings challenges, such as trying to decide on the perfect present for loved ones and colleagues. Gift guides are a very effective way to drive sales, with digital signs presenting the perfect display landscape. Nothing promotes your biggest profit maker better than advertising it in glorious technicolour to potential customers. Don’t forget to add a link or QR code that links to your website to simplify the purchasing process.
Upscale Window Displays with a Digital Sign
Gorgeous window displays get even better when you incorporate the power of digital. Whether you include images, video, crafted words or even a live feed into the mix, the natural compulsion to glance at an eye-catching display successfully garners that crucial first engagement. Savvy content that convinces onlookers to linger increases the odds that a ‘looker’ will turn into a customer.
Integrate Social Media into Digital Sign Draw
Creating a digital sign social media wall is a powerful way to spread the festive message and encourage further engagement. In a world of instant gratification, leveraging content that customers (past, present and future) have posted on your socials is an easy and cost-effective method of connecting, encouraging further interaction and, ultimately, increasing the likelihood of sales.
The festive season is an important marker in the retail calendar. Taking full advantage of every sales-boosting method is essential. Integrating digital signage into a retail campaign plan isn’t just nice to do, in today’s busy advertising environment, it’s virtually essential.
Happily, it’s also extremely affordable. Even if you don’t use digital signs year-round, hiring them for specific periods is easy and fits into pretty much every advertising budget. iCatcher Digital Sign’s comprehensive product range offers options that suit every need. From small, single outlets to regional and national chains, our full colour & video signs can be used at indoor and outdoor locations.
Ready to find out more? Give our friendly team a call or email today for a no-obligation discussion.