Fitness centres are a wonderful example of a commercial space that will benefit dramatically from cutting-edge digital signage. Indeed, many gyms and sports centres already have them installed – but many fail to take full advantage of their versatility.
From Advertising to Customer Engagements: Digital Signs Offer No End of Opportunities
One of the key features of digital signs is that they are multi-faceted – they can fulfil an endless array of needs. This is achieved thanks to the ease at which the data on the screen can be changed.
LED signage works via a linked software programme that’s controlled through a device of your choice. This could be a computer, tablet, phone or all three, if required. Whatever the source, all it takes is a few taps or clicks to change the message that’s displayed. The device can be located within the venue, perhaps in an office, or pretty much anywhere you choose. This allows authorised personnel to alter the digital display wherever they might be in the country (or, indeed, the world…!)
Such changes can be made in real-time or pre-programmed to switch when required.
Some areas that fitness centres, gyms and sports facilities can leverage this include:
- Displaying class schedules: Don’t forget to include instructor names and other relevant information, such as the final few places left in a class.
- Gym & fitness centre hours: One of the easiest ways to get the message out is in digital, technicolour glory – especially over holiday periods when regular times might change.
- ‘How-to’ digital content: Dynamic, visual instructions on how to use a particular piece of equipment or perform an exercise are far easier for clients to follow than a static sign.
- Fitness challenges: Who doesn’t love a challenge – and this can be a great way to motivate your members.
- Run digital exercise classes: An extremely popular service that’s successfully used in many of today’s 24/7 facilities.
- Nutrition tips: Because exercise and diet go hand-in-hand.
- Motivational quotes and inspiration: Depending on the vibe (and time of day), these can be tailored to the clientele.
- Showcase your social media: Displaying a live feed is a great way to build your social media following.
- Advertise special deals: Such as offers and other promotions.
- Big up your members: Display achievements, competition winners and other reasons to give a shout out that recognises fitness efforts.
Because digital signs can rotate as much information as you choose, they can also be used as a revenue tool. They offer valuable advertising space, which can be sold to relevant suppliers and/or sponsors. Advanced tech, such as QR codes, can provide simple digital, affiliate links that pay a commission when they result in a sale. And, of course, don’t forget to advertise that mainstay of all gym and fitness centre income – the humble subscription…
The key takeaway is that using digital signage is a wonderful way of fostering member interaction. Placement is also key. For instance, your treadmill users are a captive audience, as are those in the café or waiting at reception.
Fitness centres, gyms, swimming pools, athletic tracks and all sports facilities are prime locations to take full advantage of LED screens. iCatcher’s range of full colour video screens provides true flexibility, allowing for a virtually limitless range of display data.
Digital signs from iCatcher can be purchased, hired or financed, offering true flexibility – and, of course, you also get the reassurance that you’re working with one of Australia’s leading providers of all things digital.
Get in contact with our team today for more information.