Tourist information centres exist for the sole purpose of providing important information for visitors. While this is, naturally, communicated in many ways, adding a custom LED sign or two into the mix is the ultimate way to enhance the customer experience.
The dynamic, fully customisable nature of such signs can be utilised in multiple ways. Examples include:
- Displaying current events.
- Showcasing local attractions.
- Offering special deals.
- Broadcasting schedules, such as parades, exhibition timetables, holiday exhibits and more.
- Listing transport timetables and information.
- Exhibiting easy-to-read, large-scale local maps
Integrating Digital Signage into the Landscape of a Tourist Information Outlet
Digital signs come in all shapes and sizes. Some are designed for inside use, others for exterior – and yet others are double-sided, giving twice the opportunity to shout-out relevant information to visitors.
Any tourist information centre worker knows that there is a huge amount of key data that every traveller needs to know. Transportation, attraction opening hours, ticket prices, accommodation options… The list is long. Such details are repeated constantly to the never-ending line of people that, quite rightly, seek out tourist info to get the best from their visit.
Static signage, leaflets and the like have traditionally been used to help impart such vital material. The aim of this is to both reduce the amount of time tourists spend getting it and to alleviate the pressure on staff to give it out. While these old-school methods certainly aren’t obsolete, the sheer wealth of what’s on offer means that such material often gets overlooked. Human nature drives people to discover the fastest way to their goal. In the tourist centre scenario, this usually means asking the person at the counter.
This is where utilising digital signage is worth its weight in gold. No sign, leaflet, white board etc grabs attention like the dynamic power of a screen. A strategically placed, moving, colourful display dramatically increases the ability to impart information. The best digital signs offer:
- Full customisation: Via a few clicks on a connected device.
- Programmability: Set different signs to display at pre-chosen times.
- 24/7 marketing: Signs can be placed inside a window or outside to give tourists important info even when the centre is closed.
- Provide links to further information: Display websites and/or QR links for visitors to easily access more in-depth particulars.
- Easily communicate urgent announcements: Quickly programme and display time-critical data. Examples include transport delays, tickets that are close to selling out, impromptu tourist events and pop-ups, safety announcements (excessive heat, weather alerts, public safety etc).
- Show live footage: Such as sporting events, parades, live-queue feeds, surf conditions etc.
- Market video content: LED screens are a great way of showing video advertising to show visitors the attributes of local attractions. Words are great – but the power of seeing glorious technicolour video is the ultimate way to tempt visitors.
These are just some examples of the value that digital signs bring. By freeing up some face-to-face repetitive tasks, staff can concentrate on other crucial ways to improve the tourist experience.
Digital signage can be as prominent or unobtrusive as it needs to be. Full customisation means that only takes seconds to change a display. This allows tailored targeting according to external needs. The power to instantly alter a screen when, for example, a busload of rugby fans turns up looking for venues to watch the game (or whether there’s a chance of securing tickets) is absolutely invaluable.
iCatcher Digital Signs is Perth’s leading supplier of indoor and outdoor digital signs. With a focus on premium quality at a low cost, iCatcher offers full-colour signs in all sizes, portable options and is the only company in WA to offer double-sided signs.
Contact us today to discover our flexible purchase, hire and finance options.