Digital signs are the ideal promotional medium for local government to engage with the wider community. The bright lights and messaging options of these fully editable platforms make them a formidable communication tool. In a world where we’re bombarded with information, the power of digital outranks every other type of signage option.
The Benefits of Digital Signs
Local governments have particular engagement challenges. Usually budget-constrained and accountable for every cent, those responsible for advertising and communication must take full advantage of the widest community reach.
Enter the digital sign (or signs) – a hard-working, bespoke tool that’s not only attention grabbing, but will beam out the desired messaging 24/7/365…
Digital signs are:
- Wholly customisable: Change your messaging as required, from scrolling text to images, video, emojis, special effects and more.
- Remotely operated: Set up and change your messaging from any connected remote device. Simple to operate and alter with just a few taps or clicks.
- Pre-programmable: Want your messaging to change throughout the day and night? No problem… Set it up as required, relax and let the software take the strain…
- Attention grabbing: The eye-catching character of movement and bright lights is far more noticeable than plain, static signage.
- Offers far better return per advertising dollar: Dollar-per-dollar, the cost of hiring or buying digital signage is far more economical than constantly printing and reprinting other forms of signs.
- Ecologically sound: Cutting-edge technology makes the best digital signs extremely energy efficient. When compared to the environmental cost of materials, electricity and other elements of printed signs, a digital option is a far greener choice.
- Suitable for both indoor & outdoor use: Top-quality digital signs are wholly weatherproof, meaning they can be sited pretty much anywhere. Double-sided signs are also an option, bringing twice the value with strategic placement. – or displaying different messages to entering and exiting foot and vehicular traffic.
Examples of Community Engagement Using Digital Signs
Local governments can use digital signs in multiple ways, meaning advertising and engagement teams have carte blanche to be as creative as possible. Examples of successful use include:
- As a backdrop in a press conference: Important local, regional or national government media settings are prime locations for digital signs that make everyone in the area feel close up to the live action.
- On support structures in or outside government buildings: This is a truly attention-grabbing method of speaking to the wider community. Perhaps a local council needs to get input about a prospective new development or maybe communicate a potential new manifesto. Fixing digital signs to existing structures or walls in pertinent locations can be an excellent engagement method.
- On the ceiling: Often completely overlooked, a digital sign fixed to a ceiling is a wonderfully attention-grabbing location. People have to make a concerted effort to look up, something that creates far more impact than virtually any other placement. Imaginative marketing like this can be used to promote businesses, government initiatives, cultural events and more.
- Breakout rooms: While the main focus of local government is usually to speak to the wider community, don’t forget that employees, stakeholders, visitors and anyone within a building or facility are also part of this group. Adding a digital sign or two into breakout areas is the perfect place to share information and increase reach.
- Interactive touchscreens in high-footfall areas: Take local government comms one step further with the addition of viewer interaction. Advanced digital signage can have touchscreen technology – and what better way to get instant input from passers-by and the wider community than a simple ‘touch to give your opinion’ question or survey?
Local governments and councils have so many options to communicate – and digital signs are so much more effective than one-dimensional posters and signs. With limitless display options, digital signage for local government is the ultimate way to increase communication and speak to the wider community.
From custom LED signs to double-sided hire, indoor and outdoor options – and everything in between. No one does digital signage better than iCatcher Digital Signs.
Contact us today and let’s talk options…