Churches and religious facilities can utilise the wonders of digital signs to complement fundraising efforts. With a congregation and catchment population that spans a highly localised area, the power of tech signage is proven to garner attention in a way that outperforms any other type of display.
Churches, mosques, synagogues, temples and more all rely on donors – both those who provide large amounts to individuals who donate those crucial smaller funds by supporting events and other fundraising efforts.
Uniquely personal: promotional digital signs communicate your message.
While loyal worshipers often make regular donations, digital signs offer an additional method of engagement – and this isn’t solely limited to your regulars. Communities in our wonderfully multicultural country often donate to causes that benefit the population as a whole.
This is where the storytelling abilities of digital signage come into their own. A static sign only showcases a one-dimensional tale – whereas a digital sign upscales your messaging options to incredible technicoloured, 3D glory.
Whether located inside or outside a building, a digital sign can be used to:
- Show the human element of fundraising: They can show images, video, sound, text, emojis – and be programmed to change and alternate as much as you want. For example, a movie about how previous fundraising has been used to benefit others is emotive and, by showing the life-changing improvements the money brings, encourages further donations.
- Create a sense of urgency: We’re all familiar with static target totalisers. But the digital alternative takes this one step beyond… You might choose a countdown to the final event/day to donate – or perhaps a timer showing the date of a raffle or prizegiving ticking ever closer. A live total of how much has been raised already (and how much is left to go) can be a powerful influencer for getting people to dig deep.
- Encourage volunteers: Most fundraising efforts depend on voluntary help, something that can be motivated by great digital advertising. A heartwarming story combined with motivational text (think, “We Need You”, “Get Involved” or similar) can be just the spark needed to encourage help from the local community.
- Add QR codes or links for easy donation: It’s well known that the prime time to get a person to donate is during those fleeting moments of contact. A digital sign can make this simple, perhaps with a link to your fundraising page or a QR code that takes them straight there.
- Showcase a digital donor wall: Recognition is a vital element of fundraising – and with an LED sign you can easily keep this updated and current. Who doesn’t love seeing their name up in lights – and it’s a great way to help donors feel valued and appreciated.
Church fundraising is ongoing, so using the right advanced tools that not only encourage the act of giving, but that retain those people for future contributions is crucial. Community isn’t only about your congregation – it’s about everyone who lives in the area. This should be mirrored in your marketing efforts (and make no mistake, fundraising is marketing in every way, shape and form), with a reach that goes far beyond those who cross the church threshold every Sunday…
iCatcher Digital Signs are the ideal medium to complement your efforts. Whether these are placed inside (ideal for engaging your regulars) or outside (great for a wider community engagement), hiring, financing or purchasing an LED sign really can make a difference to the amount you raise.
Discover more about church signage and get your fundraising off to a flying start…