There’s a quiet revolution going on in the world of sport. Or, to be more precise, in the way that sporting venues engage with spectators and players. The introduction of LED scoreboards is sweeping the nation – indeed the world – beaming information, images and other interactive media across stadiums, sports halls, pitches, courts and playing fields of every size.
LED scoreboards are the perfect way to communicate with everyone in the vicinity – and they pair beautifully with other cutting-edge technology, such as VAR (video assistant referee), fully automatic timing and replay systems that streamline results and comms.
The role of LED Scoreboards in venues small and large
Of course, the primary function of a scoreboard is to display the scores. While old-school manual options perform this adequately, upgrading to LED adds a whole new dimension – and it’s not solely about displaying the score.
Let’s first consider the advantages an LED option brings by displaying game/match/race information:
- Improved accuracy: Scores and important information are controlled via an attached computer or device interface. This removes the element of human error and an instantaneous depiction of the scores.
- Real time information equals better engagement: Both spectators and athletes have instant access to vital data. For those watching, this increases the excitement of being on the spot. For competitors, such a display is invaluable. A quick glance is all it takes – something that can play a crucial part in split-second decision making when every hundredth of a second or agile tackle counts…
- Increased engagement: One of the greatest issues venues must overcome is that those sat or stood further away often feel a step removed from the heart of the action. The large, bright lights of an LED display provide clear, eye-catching info to everyone involved, Boards come in all sizes, meaning owners and organisers can tailor-design the visuals to suit the venue and increase the spectator experience.
- Easy to use: Venue staff can operate the intuitive technology with just a brief training session. This simplifies scoring and information sharing at every level – from scores and stats to player substitutions, upcoming heats, vital sports data (for instance, penalties/sin bin/ball velocity etc). Information can be instantly updated at the touch of a button.
The different sizes and options of LED scoreboards mean there’s a custom option to suit every sporting venue. From the school gym to a vast stadium venue, it’s a highly cost-effective option that offers a significant upgrade.
LED scoreboard vs. traditional scoreboard
As well as displaying the scores, upgrading to an LED scoreboard brings a host of connected dynamic benefits. These include:
- True customisation: Unlike a traditional scoreboard, an LED option can display virtually anything you want it to. Sure, the scores are going to take centre stage, but you’ve got the scope to add an infinite amount of other data. For instance, team information, individual player/sportsperson info, upcoming events, safety messages, requests, emergency instructions… And, of course, important sponsorship information. Nothing whets the whistle better than a company (or individual) seeing their name and/or brand logo being displayed in pure technicolour glory…
- Reduced costs: While the initial outlay for an LED scoreboard might be a little more, they provide great savings over the longer term. They need little maintenance, withstand the toughest of use, can be changed and customised with a few clicks and – as they’re digital – can be upgraded through software updates, meaning they evolve along with technology.
- Durable and long-lasting: LED scoreboards are made to withstand the hardest use. The outdoor models are also resistant to the extremes of the environment – with high-end Aussie versions well able to withstand both UV rays and torrential downpours.
- Energy efficiency: Cutting-edge technology equals exceptional low power needs. This benefits both running costs and their impact on the planet. In fact, when compared with a traditional scoreboard, they cost less to run and have a lower carbon footprint, thanks to the major leaps in tech that have been rolled out over recent years.
- Create an income revenue: Sell advertising space on your LED scoreboard – or use it to promote your own events and products. Either way, it’s an excellent way to further monetize your board without compromising on its true purpose – that of communicating scores and sporting information.
iCatcher Digital Signs is the leading provider of LED scoreboards in Perth, Sydney, Brisbane, Melbourne and Adelaide – plus we can serve virtually any other destination in mainland Australia.
We sell, rent and finance all of our LED scoreboards and our friendly, experienced team will be happy to advise on the best model to suit your needs. Discover more about us and get in contact today for a no-obligation chat.