Digital Signs are a standout method of advertising and communication. Offering a multitude of display options, including full colour and video, there’s no better way to catch the eye of your target audience.
But where are they best located? Well, while they come in a huge variety of sizes to fit into virtually any chosen spot, the best site for a digital sign depends on what you want it to achieve.
Digital Signs at the Top of a Sales Funnel
A digital sign is an excellent method of speaking to a wider audience, with the intention that it fosters attention at the very beginning of the customer journey. In such cases, you want to raise awareness in as many people as possible, using carefully created info, graphics and/or video to encourage them to explore further. This doesn’t have to be sales-related – the same concept applies for any form of messaging, be it commercial, informational, directional, concerning health and safety, or whatever.
Good locations for this include:
- Sites with high passing foot traffic: Such as in the front window of a shop/bar/restaurant/other facility. This works well for areas with a constant stream of pedestrians, such as a shopping street or commuter route.
- Intersections and roadways: Larger, outdoor signs can be strategically placed to catch the eye of drivers and passengers. This is especially relevant in places where traffic is moving slowly or pauses, such as at traffic lights, junctions or in low-speed, 50 or 40 kph areas.
- Communal areas: A digital screen in a facility where people gather or pass regularly is a great spot. Examples include schools and colleges that might also be used for evening classes and events, reception areas at leisure facilities and office buildings, an entrance to a shopping mall, in government and council premises, at the entrance/exit of a sports arena, waiting rooms at transport hubs – you get the idea.
The whole idea of such advertising is to be noticed and garner interest. Ensure that the content includes a link or QR code that allows people to move further down the sales process. Which leads us neatly onto…
Digital Signs at the Point of Consideration and Decision to Purchase
A digital sign is a great tool to convert interested parties into paying customers or upsell from their original decision. (And, by paying customers, consider this as anything designed to make someone take action, such as signing a petition, donating to a charity, applying for a job, becoming a volunteer, etc.)
Consider locating such a sign in places like:
- Within a store or restaurant: Once a person enters a location, they’ve signalled potential intent. A well-positioned digital sign, maybe at the end of an aisle or by a promotional display, can provide easily digestible information that tips the scales in your favour – in other words, they decide to make that purchase.
- At the point-of-sale: This is a tried-and-tested upselling technique. Let’s take a fast-food chain, such as McDonald’s, as an example. Swapping regular fries for large, adding a drink, spending a few cents more to get a meal deal… These are all proven sales methods that are helped in no small part through digital signs in the exact place where customers are about to make a purchase.
- Waiting rooms, lifts and conference areas: Once again, people in these locations are already committed to an action. Maybe they’re going up to their hotel room or waiting for a doctor’s appointment. Perhaps your captive audience is a group of attendees at an event, meeting or conference. It doesn’t matter, because each of them is already invested in one way or another into the service/product/lifestyle or whatever. Digital signs in these locations have a ready-made captive audience. After all, what else are you going to do when in a lift or waiting for your appointment but read the signs in front of you?
- Breakout areas: Most offices have a breakout area and are prime sites for a digital sign. Such placement could be used to advertise current internal employment positions, showcase employee achievements, promote loyalty schemes, etc. Crafted content can be a powerful device for HR and other departments to convey key messages across to the broadest audience.
The key takeaway is that great locations for digital signs are where they will be seen by the largest audience possible. Whether this requires an indoor sign, outdoor sign, double-sided sign or even an LED scoreboard, there’s no better supplier for the whole of Australia than iCatcher Digital Signs.
Contact us today for a no-obligation discussion.