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Businesses use digital signage to catch people walking or driving past, welcome customers at the door, show products and how they work, share reviews, keep people entertained while they wait and keep opening hours up to date.
A printed sign says one thing to everyone. A digital sign can say something different every few seconds, to different people at different times of day, without printing a thing. People also take in pictures faster than words, so a screen gets more across in the few seconds someone looks at it. Here are ten ways to use one that work for most businesses.
1. Catch people walking or driving past
If plenty of people pass your door, an outdoor LED sign is the simplest way to get their attention. Show what you sell, a short video of a product in use, or something that makes people smile. If you pay for a billboard or have a tired static sign out the front, this is the place to start.
2. Welcome people as they come in
Staff are not always free to say hello. A screen inside the door that welcomes customers, or a visiting group by name, makes people feel expected.
3. Point people to your other locations and your website
If you have more than one shop, an online store or social media accounts, put them on the screen. If customers have to collect goods from a warehouse or loading dock, a small sign with directions and a map saves a lot of confused phone calls.
4. Show your products and services
Photos and video show a product better than a description can. A full colour LED screen lets you show your range as it really looks, and change it as new stock comes in.
5. Explain how a product works
A short video of a product in use answers questions before customers ask them. It works well in showrooms and in shops with a wide range for different kinds of customer.
6. Share reviews and testimonials
What other customers say about you is more convincing than anything you say about yourself. Put real reviews on the screen, word for word, with the customer’s permission.
7. Keep waiting customers entertained
In a waiting room or a queue, short videos, local news or a look behind the scenes at your business make the wait feel shorter.
8. Keep your opening hours up to date
Public holidays, school holidays and Christmas trading all change your hours. Update the sign in a few seconds from your phone, and nobody turns up to a locked door.
9. Tell people who you are
If you are new to the area or work in a niche field, use the screen to explain what you do and why it matters. A short story about how the business started goes a long way.
10. Celebrate your customers and your team
A customer won an award? A staff member reached ten years? Put it on the screen. Celebrating other people’s success, and the part you played in it, says a lot about your business.
How do you get the most from a digital sign?
Keep each message short enough to read in a few seconds, and schedule your content ahead so the sign is never out of date. Inside, an indoor LED display does the job. Outside, choose a sign bright enough for the sun. For more on what a sign can do for you, read why your business needs an LED sign, and for shops in particular, LED signs for shops and shopfronts.
You can buy an LED sign from us or hire one to try. Tell us what you would like to show and we will suggest the right sign, or call Aaron on 0416 053 335 or the office on (08) 9335 7944.
