Are you still using old style print signage to attract more customers and clients to your business? It’s time to switch to digital signage and reap the benefits. Digital signage isn’t just for large businesses – there are plenty of benefits to small businesses including enhancing customer service and increasing your sales. It’s also a cost-effective sales method, as well as being environmentally friendly.
Let’s look at how digital signage can help you gain more business.
1. Attention Grabber
Digital signable grabs the attention of people passing by more easily and effectively than your standard signage. If your signage is attractive, interesting, entertaining and informative, you’ll notice that more people stop and notice your business.
2. Social Media Assistance
If you’re having trouble growing your social media presence, digital signage can certainly help. There are two main ways you can help grow your social media presence at the same time as growing your business – you can advertise your social media accounts in your signage, and you can use hashtags that your customers can then search for. You may also consider displaying comments from your online followers, such as compliments and reviews, on your digital signage.
3. Sell to a Larger Audience
Most forms of digital signage allow you to show advertisements on rotation, allowing you to connect to and sell to different audiences. You can target products or promotions to certain audiences, play them at certain times of the day, or in different areas of your business. While you can target different audiences with more traditional print signage, digital signage cuts down the costs and allows you to target your advertising on demand.
4. Last Minute Campaigns
Have you ever wanted to run a last-minute campaign for a holiday or as a one-off and just haven’t been able to get customers through the door? Because digital marketing allows you to change your advertising or add in new campaigns as you need to, you no longer need to wait for posters or flyers to be printed to advertise your sale or promotion.
5. Data Gathering
It’s something that isn’t often spoken about but gathering data on your customers is a great way to grow your business and it can all be done through digital signage. There are two main ways for this to happen. Firstly, you can use digital signage to help your customers find what they need. Let’s say your customer is looking for a corporate work shirt. They look up the products you have in store, and your digital signage can then suggest complimentary products such as a pair of pants, a tie, shoes and so on. The customer who has come in solely for a shirt may well walk out with a whole new outfit.
The second way is to use your digital signage to have your customers sign up for your newsletter or store membership.
6. Influence Decision Making
Digital signage is a great way to increase those impulse buys or to help a customer decide between one product and another. By simply displaying digital marketing messages at specific points in your business, you can up your sales through persuading customers with discounts, offers and special buys.
7. Increasing Brand Awareness
Digital signage doesn’t always need to be placed outside or inside your own business. If you have the opportunity, you could place it at the entrance to a shopping centre you are located in, at the entrance to a sporting stadium or, in the case of some digital signage methods, on a main road that is close to your business. If you can raise awareness of your brand, you can, in turn, increase your sales.
Digital signage is only going to grow as more and more businesses turn away from the more traditional print advertising and signage that can no longer keep up with today’s business needs. If you take some time to think about every business you’ve seen utilising the benefits of digital signage, from your local sports club to the franchise takeaway, you’ll know just how popular digital signage is becoming and how it is available to businesses small and large.
Consider adding digital signage to your business with affordable signage options from iCATCHER Digital Signs – Perth’s leading supplier of LED signage to the retail, catering, sport and educational sectors. Whether you choose a Digital or Electronic sign, these signs never stop giving!