A large number of businesses are now jumping on the digital signage bandwagon and promoting their small businesses in the way they have never been able to before. Digital signage can draw in customers a lot easier than more traditional signage, and because it tends to be a lot cheaper than traditional signage, a lot more businesses can now access a new customer base.
While it may seem like all your competitors are now using digital signage, don’t let this hold you back. Using digital technology is a great way to introduce new customers to your business, but you may need to employ some tips to beat your competitors at the digital game.
Here are 7 of our favourite tips on how you can use digital signage to blow your competition out of the water.
- Maximise Your Content Strategy
The biggest way to beat your competitors when it comes to digital signage is having a well thought out and well-planned content strategy. By planning in advance, you can be well on top of your promotions and any information you want to display to your current and potential customers. Planning also means you aren’t left scrambling for content with your current promotion ends.
- Guide the Customer
A really interesting way that digital signage can be utilised is to essentially guide your customers through your showroom, store or facility. You can use a passive storytelling style of signage or develop an interactive guided tour which provides varying and constant information to your customers depending on where they are in your store.
- Close the Gap Between Your Teams
When you have a large business, or multiple locations, a natural gap happens between the staff working in each location or in different departments. Digital signage allows you to close that gap and bring your team together in one cohesive group, even if they work in completely different store locations. Use your digital signage to congratulate employees, welcome new team members or inform everyone of upcoming changes and promotions. A more cohesive team is a good look for your business.
- Sell Advertising
Digital signage is a great way to bring extra revenue into your business and if you can educate your customers or provide information of products or services they may be interested in, it’s a win for both parties. Generally, this works well in large places like airports and sports stadiums but also works equally as well in a small business where you may have customers waiting. Brands are often happy to pay for advertising placement where they know they are hitting a target audience for their product.
- Promoting Services
Many businesses use their digital signage to promote their products, which is a great use for your signage. However, in addition to this, it’s a great idea to promote services your business offers that your customers may not know about. For example, you might own a small takeaway business that does office and party catering. Your customers come to you for your great takeaway food, and, while they are waiting, by using digital signage, you could be promoting your office and party catering options that they may not have seen before. Digital signage is an easy way to let customers know about all the services you offer.
- Personalise Your Signage
Want to make your customers feel like you appreciate them using your business? Promote your social media accounts to your customers and utilise their feedback and comments on your digital signage. Customers love reading reviews that they can see are real and are more likely to trust them, which in turn means they are more likely to buy from your business.
- Place Your Signage Correctly
One thing many businesses get wrong when it comes to digital signage is not placing the signage correctly. You need to ensure your customers have direct line of sight to the signage, and it is always more pleasing to view if the signage is displayed in an aesthetically pleasing way. To beat your customers, make sure your text is legible and your promotions are clear. Digital signage is fantastic to catching people’s eye as they are walking past, so with a correctly placed sign you will capture more attention.
If you’ve been thinking about introducing digital signage in your business, talk to iCATCHER Digital Signs about the various digital signage options available that will best suit your business. By utilising digital signage to your advantage and a bit of planning, you can leave your competition behind.