Food outlets are uniquely placed to utilise digital signage to promote short-run specials. A custom LED sign (or two) is the ultimate upgrade to the long-standing staple of physical advertising tools – the chalkboard.
Everyone who works in the food service industry will be familiar with the laborious scribing of today’s specials or spending precious hours using their artistic talents to chalk up a pleasing display to tempt outside foot traffic to enter the establishment.
Digital signage is the perfect alternative, making such tasks a whole lot easier (and don’t rely on individual design ability to create wonderful eye-catching exhibits…)
Let the tech take the strain…
There’s probably not a food outlet on the planet that doesn’t need to advertise specials. Whether it’s the whizzing up those leftovers for a delicious soup of the day, an Easter special treat, today’s freshest catch or a new coffee flavour, a digital sign is by far the easiest way to get the word out – and offers far more engagement than any other type of signage.
With a digital sign you can:
- Pre-programme and automate: Forget that morning rush to get the specials board complete. Design your messages via your connected device – remotely if you choose – and set up the digital sign to display at your chosen times. You can also set it to change throughout the day, allowing you to promote suitable offerings for the time of day and current clientele. For example, showcase breakfast items earlier on and happy hour to catch the after-work crowd.
- Create unique designs to suit your brand: And you don’t need to be artistic to do so. There are infinite digital tools that you can take advantage of, allowing you to showcase gorgeous depictions that incorporate your unique vibe. For the ultimate convenience, let AI creative design and marketing tools generate ideas in seconds or generate images from your text.
- Quickly change display when stock runs low/out: Had a run on that seasonal special? No worries… With a few taps you can beam the replacement offering to your customers, removing the need for that embarrassing rubbed-out gap on the chalkboard or the constant repetition of waiting staff telling customers that the cherry tart (or whatever) is no longer available. In the fast-paced world of food and beverage outlets, every second counts – and you can be sure your staff will appreciate it.
Digital vs. static signage
Human nature is naturally drawn to bright lights and movement – and this is one of the biggest advantages of replacing static signs with digital. An LED sign not only engages attention (something that’s increasingly difficult in our informationally overloaded world) but it can be used to present a dish or your outlet’s USP.
For example, you’re serving a dish that’s been lovingly created using home-grown Aussie grass-fed beef. Your chef uses their incredible talents to bring the tender, gorgeous flavours to the plate – and nothing advertises this better than mouth-watering images and/or videos shown in all their technicolour glory.
Or maybe you’re whipping up the ultimate iced chai latte as the perfect antidote to the searing heat of the day. There’s simply no way that a static sign can complete with the messaging brilliance of a digital sign. Careful placement is proven to increase sales – something that’s vital when you’ve invested in a daily or seasonal special that needs to be sold in its entirety.
In short, using a digital sign to promote seasonal and time-limited delicacies will:
- Create a sense of urgency
- Encourage people to try something new
- Increase sales.
- Save staff time.
- Promote your brand message.
So… What are you waiting for?
iCatcher Digital Signs offers the ultimate indoor and outdoor signs in a vast array of sizes to suit all locations. With full colour and video options, food outlets can take full advantage, using them for short-run promos and every other type of advertising.
Get in touch today and discover the power of digital. Our friendly team will be delighted to help.