Why urgency sells
We all know the feeling of not wanting to miss out. That’s why messages like “Today Only”, “Ends Soon” or “Last Chance” work so well. They push people to act now, not later.
But urgency only works if your message is visible. That’s where digital signage gives you a real edge.
How digital signs help you create urgency
- Digital signs offer a range of features that make time-sensitive promotions more effective:
- Instant updates. Change your message from “3 Days Left” to “Ends Today” with just a few clicks.
- Eye-catching visuals. Bold colours and animation help your sign stand out from the crowd.
- High visibility. Reach passing foot and vehicle traffic in real time.
- Remote content management. Update your message anytime from anywhere.
Whether you’re hiring a sign for a short-term promo or using one you already own, urgency is one of the easiest and most effective ways to get more from your digital signage.
Tips for promoting limited-time offers on digital signs
1. Keep it short and sharp
Use a single, clear message like:
“20% OFF – THIS WEEKEND ONLY”
“LUNCH SPECIAL – 12–2PM TODAY”
2. Use urgency triggers
Phrases like “Ends Soon”, “Last Chance”, and “Limited Time” prompt immediate action.
3. Highlight the deadline
Be specific. Letting customers know the exact end date builds pressure to act now.
4. Match timing to traffic
Got a lunchtime deal? Schedule your sign to face traffic from 11:30am. Running a weekend sale? Place the sign where it’s most visible from Friday afternoon onwards.
Real-world example: Retailer drives foot traffic with a 3-day promo
One iCatcher client, a local homewares store, hired a digital sign for a three-day clearance sale. It was placed at a busy intersection near their shop and read:
“CLEARANCE SALE – 3 DAYS ONLY – 30% OFF STOREWIDE”
Over the weekend, foot traffic more than doubled. Staff reported that many customers mentioned seeing the sign and deciding to stop in. With simple messaging, a strong offer and the right placement, the promotion became one of their most successful to date.
Why choose iCatcher?
With over 20 years of industry experience and thousands of digital signs hired across Australia, iCatcher is trusted by retailers, schools, councils and community organisations to deliver signage solutions that get noticed and deliver results.
We don’t just supply signs. We help you use them strategically to support your goals, whether you’re looking to drive foot traffic, increase awareness or promote a one-off event.
Frequently Asked Questions
How long can I hire a digital sign for?
Hire periods are flexible. You can hire a sign for a single day or several weeks depending on your needs.
Do you help with the design of the message?
Yes. Our team can design your message for maximum impact or work with your existing artwork.
Can I update the message once the sign is installed?
Yes. iCatcher signs are cloud-based, so you can update your content remotely at any time.
Where should I place the sign for best results?
We’ll help you choose the best spot based on visibility, audience flow and local regulations.
What size are the digital signs?
We have a range of sizes available to suit different spaces and visibility needs. From smaller footpath signs to large roadside trailers.
Do I need council approval for a hired sign?
Some placements may require council approval. We can advise you based on your location and assist with the process if needed.
Let’s make your next promotion unmissable
If you’ve got an offer worth shouting about, we’ll help you put it in lights. Talk to the iCatcher team about hiring a digital sign for your next promotion and see just how much urgency can boost your results.
Contact us to learn more or request a quote.