While large corporations often have large marketing budgets, small and medium enterprises (SMEs) don’t usually have this luxury. The need to utilise branding and sales strategies that provide the maximum bang-per-buck is essential.
This is where digital custom LED signs can prove invaluable.
Digital Signs for Visibility, Promotion and Brand Awareness
Building a brand is vital for every business. Digital signage can play a key breakthrough role for a small business, helping cut through a tough landscape that includes challenges, such as information overload, eye-wateringly expensive advertising space and what is often an over-crowded marketplace.
LED signs are one of the most cost-effective ways for even the smallest company to successfully garner that much-needed attention.
The technology can effectively:
- Improve visibility: Careful placement of a digital sign can play a significant role in promoting a company message. With a virtually limitless landscape of customisable, technicolour sound and vision available, the dynamic features of an LED sign power through the noise of today’s data-heavy world and grab attention at both a conscious and subconscious level.
- Promote brand awareness: Building a brand is all about the art of integrating it into the psyche of those who see it. Carefully located digital signs not only provide instant information but also drip-feed it over time. For example, a digital screen in a shop window – with dynamic, moving content – garners far more attention than a static sign. Over time, such displays become ingrained into those who see them – even if they’re not aware of each individual view.
- Showcase products: A digital display imparts huge levels of info in the shortest amount of time. A well-executed 10-second reel, for instance, speaks volumes. Such marketing strategies can be utilised to showcase the reasons why, for example, a person simply can’t live without the product you want to sell them.
- Promote specials: Whether it’s a dish of the day, a BOGOFF on stock that needs shifting or any other promotion, a digital sign is one of the best ways to shout out and get the message heard.
Most importantly, all of the above can be dynamically implemented without any further marketing costs on top of the purchase or rental of the screen.
Harnessing Digital Screen Technology at No Extra Cost
The only cost of a digital screen is the initial outlay (or ongoing rental costs). Once this is purchased, the advertising scope is only limited by imagination. The best digital screens offer the following:
- Unlimited content options—the display can be altered as little or as often as desired.
- Pre-programmable content. Set the display to change as required – multiple times per day, if necessary.
- Change content with just a few clicks via a connected device. This can be in the same location as the screen or remotely for the ultimate convenience.
- Utilise the power of video, text, colour, sound, live social media feeds, educational content and more.
- Come in both interior and exterior options.
- Are highly interactive: Add web links, QR codes or other options to allow potential customers to further explore the brand and products.
- Work 24/7 – making them ideal for locations with regular foot and vehicular traffic or are within (or advertise to) industries that are active outside of the regular 9-5.
The cost-effectiveness of LED digital signage is far more beneficial than, say, billboard marketing (something that’s often beyond the scope of smaller businesses) or traditional printed options. Plus, in today’s world, dynamic content is far more visible to an audience that’s become so tired of processing data that the average attention span is now around 8 seconds. That’s less than the proverbial goldfish!
At iCatcher Signs, our screens are fully customisable and come in sizes and options to suit all budgets. We offer some of the highest quality, most competitive indoor and outdoor signage on the market, with the option to purchase, hire or finance according to budget.
Ready to find out more? Give our friendly team a call or email today for a no-obligation discussion.