Church signage is a widely used communication tool. It’s also perfect for a digital upgrade. Most religious venues spread the word via large-scale exterior signage. However, no matter how inventive, colourful or emotional a static sign might be, its eye-catching appeal fades into insignificance when compared with a digital option.
Every church has its faithful community. But it’s not only these people who stand to benefit from a digital signage upgrade. Opportunities to connect with everyone in the catchment area are only limited by how imaginative the church team can be. Outside or inside, the benefits of one or more digital signs are virtually endless…
Reach out to the widest demographic 24/7/365
Let’s consider why a church should consider investing in digital signage.
The case for having digital signage inside a church, church hall or other church property:
- Service and sermon interaction: Digital screens can display pretty much anything you like. Words, images, scrolling text, graphics, emojis – even video. A screen could display hymn numbers, images to accompany a sermon, prayers, or a close-up stream of a live event (wedding, baptism, confirmation etc). Much in the same way as digital screens are used in the event world, churches can utilise them to ensure that even those at the very back feel right at the heart of the action.
- Impart information: Promote upcoming events, such as Easter and Christmas services, Harvest Festival etc. Let everyone know about the church fete, holiday events, fund-raising projects… Digital signs offer complete customisation and can be altered with a few clicks on your connected device. You’re in full control – perhaps changing the data in real-time or setting up a timer to switch between displays whenever suits.
- Digital signs offer game-changing benefits: As well as being an incredibly effective communication tool, the also drive down the cost (and environmental impact) of costly printing and reprinting promotional materials.
- Pre-service engagement: Every service has its early birds. Use a digital screen to provide whatever messages and/or videos you choose. This could be entertaining, informational, promotional… It’s a wonderful opportunity to impart information to a captive audience.
- Reduce the church’s carbon footprint: Consider printing fewer orders of service and displaying the info on the screen instead. When hymn books wear out, why not display the words on-screen, rather than paying for more to be printed?
And the case for using digital signage outside the church
Digital signage displays your chosen messages 24/7. In today’s world, foot and vehicular traffic is likely to be passing by at every hour of the day – and digital signage is proven to be far more effective at grabbing attention than a static poster or sign that never changes.
Programme your digital sign to change the content at any time of day or night you choose – and as many times as you see fit. From morning inspirational quotes to important shelter information for more vulnerable members of the community during a weather event, an exterior digital sign becomes an extension of the church and promotes true inclusivity.
The dynamic nature of digital signage provides the canvas upon which the personality of the church can be displayed. There is simply no other method that’s more dynamic, flexible or tailored to ooze the true character and individuality of your church community.
Maybe you want to congratulate the neighbourhood’s latest newlyweds. Perhaps this month’s aim is to encourage newcomers to your door. Is it time to promote the upcoming jumble sale/car boot/community car wash/etc? Or perhaps you simply want to communicate a comforting thought or quote that will undoubtedly resonate with many. Whatever the message, once your church has embraced digital signage, you’ll wonder how you ever existed without it.
Leading Aussie provider, iCatcher Digital Signs, has a custom design option to suit your needs. Indoor signs, outdoor signs, large or small, for sale, hire or finance, we’re Australia’s leading provider of the best digital signs on the market today.
Call or email today for a no-obligation discussion.