Is your marketing budget working as hard for you as it can? Did you know that LED signs can considerably up the ante of every advertising dollar? Are you dubious that investing in such signage can really have a positive effect on your bottom line?
Well, you’re not alone. Many people – and especially SMEs with limited advertising funds – dismiss digital signs as an unnecessary expense. However, when comes to reach and engagement, buying or hiring such signs can prove to be a valuable investment that provides a far better payback than you might first think.
Cutting through the bull…
Whether you’re a start-up or a seasoned marketing director, you’ll know that virtually every industry competes on a very crowded playing field. Even if you’re fortunate enough to be an expert provider in a niche business with little competition, getting the word out to the world is – despite (or perhaps because of) technology – means fighting through a whole host of constant noise.
It’s estimated that each of us sees between 4,000 to 10,000 ads per day. Per day! That’s a whole lot of stimulation – no wonder we’re all so shattered. It also means that our brains have become accustomed to ignoring such stimuli. Therefore, to grab your piece of the action you need a way to break through that barrier to get attention.
Enter the world of LED signs… Our brains are hardwired to pay attention to something that moves (or flashes, is bright and shiny, super-colourful – you get the picture). All it takes is that brief moment of engagement and, voila – you begin to stake your claim on customers and potential customers’ awareness. Digital signs achieve this in a far more superior manner than any plain signage can do.
Build brand awareness
A vital element of any advertising campaign, building brand awareness is a painstaking process that requires many avenues. From an LED sign to the logo on your printed matter, this increases over time. If we refer back to the above comments about information overload, even the briefest of engagement as someone glances at a digital sign speaks to the subconscious. Over time and with repetition, this awareness moves from subconscious to conscious thought and recognition. This is the very reason we advertise in the first place.
It’s known that the human brain responds far better to visuals than text. Bespoke digital signage can project anything you want it to. From your carefully designed logo to a kaleidoscope of colour, moving images or whatever you desire, LED is king when it comes to imparting value-for-money information.
Location, location, location
Digital signs show people where you are. Not only does this make it easy for those actively looking for your premises, but you’re also advertising to everyone else in the immediate vicinity. We mustn’t forget to add in the element of the speed of advertising brought by digital signage. It’s instant – as opposed to the lengthy process of organic online marketing, printed advertising campaigns, the creation of TV/radio adverts etc.
A digital sign in a physical location speaks immediately to those who see it. Many a-loyal customer has been created from an impulse engagement with a business, simply because they’ve been tempted to browse or try because they could immediately act on such advertising stimuli.
Which brings us neatly onto…
LED signs draw people in
It’s proven that great business signs not only show customers where you are, but that the right ones actively draw footfall across the threshold. Escalate this temptation with the naturally noticeable lure of LED signage and the recipe for increased passer-by traffic is complete.
While it can be tough to determine the exact boost digital signs can bring to your bottom line, it’s possible to track the effectiveness in several ways. These include:
- Comparing your turnover from pre-digital signage to post.
- Customer footfall.
- Comparing the number of new customers.
The key to great digital signs is all in the design. Working with a great design team, such as the experts at iCatcher Digital Signs, is a key element of the success of your current or future LED signage campaign. Whether you’re looking to trial their effectiveness with a bespoke hire or want to finance a purchase, there’s no better provider in Australia.
Give our friendly team a call or email today for a no-obligation discussion.