Hiring a digital sign is one of the most effective ways to increase visibility, attract customers, and promote offers in real time. It’s a flexible, high-impact tool that allows you to speak directly to people nearby, right when they’re most likely to take action. But like any form of marketing, it’s not just about having the right tool. It’s how you use it that counts.
If you’re planning to hire a digital sign, here’s how to make sure you get the most return on your investment.
Start with a clear goal
Before your sign is installed, it’s important to define what you want to achieve. Are you trying to:
- Increase store visits?
- Promote a limited-time offer or sale?
- Raise awareness for a new location, service, or event?
- Support a local community initiative?
Clear goals help shape your message, choose the right location, and set realistic expectations for your results.
Use simple, high-impact messaging
The most effective digital signs share one clear message at a time. Your content should be short, bold, and easy to read in just a few seconds. For example:
- SALE THIS WEEKEND
- OPEN NOW – VISIT US TODAY
- LUNCH SPECIAL – 12PM TO 2PM
Avoid clutter or multiple messages. Keep it focused so your audience doesn’t have to guess what you’re trying to say.
Choose the right location
Even the best-designed sign won’t perform well if no one sees it. Place your sign where your target audience is already passing by. This could be:
- Outside your store to catch foot traffic
- Along a busy road where vehicles will be stopped at lights
- Near the entrance to an event or car park
- Not sure where to put it? The iCatcher team can recommend the best placement based on visibility, traffic patterns, and any relevant council requirements.
Schedule content to match audience behaviour
One of the advantages of digital signage is that you can schedule different messages throughout the day. Tailor your content to the time and audience. For example:
- Promote breakfast deals in the morning
- Highlight lunch specials mid-day
- Share event reminders in the late afternoon
Matching your content to the time of day increases relevance and response.
Update content throughout the hire
Don’t just set your message and leave it. Use real-time updates to stay relevant and add urgency. For instance:
- 3 DAYS LEFT
- ENDS TOMORROW
- FINAL HOURS – DON’T MISS OUT
This encourages quicker decision-making and creates a stronger call to action.
Measure what you can
While signage can be harder to track than online ads, there are still simple ways to measure its impact:
- Use a unique offer code or landing page
- Ask customers how they heard about you
- Compare foot traffic or sales during the hire period to previous weeks
- Track phone calls, enquiries, or QR code scans
Even casual feedback like “I saw your sign on the corner” can show it’s working.
Why choose iCatcher?
With more than 20 years of experience and thousands of digital signs hired across Australia, iCatcher helps businesses make smart, strategic use of signage. We don’t just drop off a sign. We offer guidance on content, placement, timing, and how to get the best results from your hire.
Frequently Asked Questions
How long can I hire a digital sign for?
We offer flexible hire periods. Choose from single-day, weekend, or longer-term hires depending on your needs.
Can I update the message once the sign is live?
Yes. Our signs are cloud-based, so you can update your content anytime from anywhere.
Do you help with the design or content?
We do. Our team can help you create a high-impact message or review what you already have.
Do I need council approval for a digital sign?
In some locations, yes. We can advise on local requirements and help with the process if needed.
Where should I place the sign?
We’ll help you choose a location that suits your goals and gives the best chance of being seen.
Ready to get more from your next digital sign hire?
Hiring a digital sign is one of the fastest ways to increase visibility and drive action. When used strategically, it can deliver strong results without a big investment.
Talk to the iCatcher team today to book your sign and get expert support every step of the way.