Businesses do better when they communicate better.
A digital sign outside your premises can be one of your biggest assets – attracting attention, sparking interest, alerting people to your location, showcasing your brand and providing your target market with relevant, fresh content regarding your products and services.
The good news is that digital signs aren’t just for big businesses or those with big budgets.
Digital technology and hardware innovations have moved so far and so fast in recent times that there are now plenty of signage options for every budget and application. And there are no rules about what type of business should use digital signs either. They can be customised to be as unique as your operation.
To give you an idea of how your business could improve its street presence with an external LED display, here are some examples of the different industries which use digital signs:
The motor industry is all about the pulling power of the brand. Competition is intense and dealerships are increasingly turning to exterior LED signage to ensure they stand out from the clutter.
Health and fitness centres
The fitness centre industry has grown rapidly and it seems there are new gyms opening all over the place. Competition is getting tougher but savvy operators are using visible, dynamic digital signs outside their premises to attract the attention of passersby and entice new customers.
The hospitality industry was an early adopter of digital signage, recognising the advantages of strong, visible and compelling signage outside their premises to highlight their location and attract customers. Technological advances now mean that digital signs can be updated in real time, so hotels can use the channel to offer special deals, promote events etc.
Many people make restaurant decisions on the spur of the moment. A compelling and enticing digital sign outside a restaurant will attract customers and what’s more, new technology and designs mean that the signs stand out around the clock and are highly visible even in broad daylight. Real-time updates put the owners in total control of the message too, making it possible to attract customers into their eateries with discounts and promotions.
These examples provide a small snapshot of the vast array of businesses that can benefit from external digital signage.
Whether you’re a small beauty salon or a major industrial operation, a digital sign erected on the outside of your premises will do a number of things for you:
- pinpoint your location
- attract attention
- engage customers
- build your brand 24/7
- showcase your products or services
- communicate with your market in real time
- give you an edge over your competitors
If you’re interested in finding out how to improve your business’s street presence with a digital sign, why not have a chat to the leaders in digital signage in Perth, iCATCHER Digital Signs on 0416 053 335? They specialise in the design, manufacture and installation of premium quality LED digital signs and are a preferred supplier for many different industries including retail, sport, education and catering.
Choose our digital and electronic signs that never stop giving and watch your brand soar! Check out the gallery of these powerful and visually engaging products in situ by visiting their website, iCATCHER Digital Signs.