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An outdoor digital sign gives your business a stronger street presence than a painted sign, because it is bright, it moves and you can change it as often as you like, so people keep noticing it. The sign out the front is often the first thing a customer knows about you.
You don’t need to be a big business to have one. There are signs to suit most budgets, and they work for almost any trade. Here is how a few different businesses use an outdoor LED sign to stand out from the street.
Car yards
Car yards often sit side by side on the same busy roads, all trying to catch the same drivers. A bright pylon sign facing the traffic can show new arrivals, the service department’s hours or a run of photos from the yard, and it can change from morning to evening.
Gyms and fitness centres
New gyms open all the time, and many look the same from the road. A sign out the front can show class times, opening hours and what makes your gym different. Inside, screens keep members up to date. See digital signs for gyms and fitness centres.
Pubs and hotels
Pubs and hotels were among the first businesses to use digital signs, and for good reason. Tonight’s meals, the big game, live music and trivia all change from day to day. An LED sign tells passing traffic what is on, and you can update it from your phone in the afternoon. See LED signs for pubs and clubs, including our signs for the Windsor Hotel and the Newbay Hotel in Melbourne.
Restaurants and cafes
Plenty of people choose where to eat on the spot. A sign that shows the dish of the day, a photo of tonight’s dessert or a simple “open now” can be the reason they stop. LED signs are easy to read in broad daylight as well as at night. See LED signs for restaurants and cafes.
What does an outdoor sign do for a business?
From a beauty salon to an industrial site, a digital sign on the outside of your premises will:
- show people exactly where you are
- catch the eye of people walking and driving past
- keep your name in front of people, day and night
- show your products and services
- let you change your message in real time
What works on a sign that faces the street?
Keep each message short enough to read from a moving car: a few words, in big letters. Use a picture to show what you do, and put your name or logo on every screen. If traffic comes from both directions, a double-sided sign catches both, and each side can show its own message. Our guide to where to put a digital sign has more on choosing the spot.
Try one first
Not sure how a sign would work for you? Hire one for a few weeks. Stafford Motors started with a hire sign from us, and it worked so well that they bought a customised sign to keep customers coming in.
We design and build outdoor LED signs and pylon signs at our workshop in Welshpool. Have a look at our projects, then get a free quote or call Aaron on 0416 053 335 or the office on (08) 9335 7944.
