Have you been considering digital signage for your business but wondering if the benefits are really there?
Signage is certainly a great way to promote a new product, advertise your latest specials or generally let people know about your business. Whether based on a busy road or in a suburban shopping centre, signage is a way of life for almost all businesses. But why not up the ante with digital signage?
We’ve done the research and crunched the data – here’s 10 great reasons to consider digital signage for your business.
- Digital media has a bigger reach in public venues than videos do on the Internet or Facebook.
It may sound surprising, but when you think about it, digital signage can be seen by everyone who passes or enters your business. Videos on the Internet or Facebook require a potential customer to generally be searching for a subject or product to see it. If you are getting 1000 views on a video on Facebook, imagine how many people are passing your business each day that aren’t seeing your product or service.
- Digital signage boosts engagement
One of the big benefits of digital signage is that it can help boost engagement with your customers. Compared to traditional signage methods, digital signage catches the eye and customers and potential customers recall seeing more digital advertisements than they do traditional advertising. With more potential customers remembering your advertisement there is a good chance of boosting your sales.
- Ability to drive impulse buys
Impulse buys are great and can make up a good percentage of the sales for plenty of businesses. How many times, for example, have you seen an advertisement for a Mars Bar and then realised that you’ve been wanting one for a couple of days? That’s the impulse buy benefit digital signage can have.
- The ability to change the message to suit different audiences
Have you ever considered your options when advertising different products to different audiences? Or even advertising the same product to different audiences. The problem with traditional static signage is that you would need to have multiple signs printed to hit each different audience. The benefit of digital signage? Hit your target markets with one device – no printing required. Messages and advertising can be designed to suit each audience, and digital signage can be placed in various areas of your store, or even your local area, to hit those target markets.
- Promote specific items without the cost of printing
If you print new posters and signage every time you have a sale or get a new product, imagine how much you could save with digital signage solutions. Change your message daily, advertise new products more often and promote last-minute sales without worry.
- Additional POS opportunities
Digital signage at point of sale can help not only increase brand awareness, but also potentially increase any last-minute sales opportunities.
- Entertain customers while they wait
If you run consulting rooms or have a reception area where your customers and clients may be waiting to speak to someone, digital signage can create a form of entertainment, keeping your customers focussed on things other than a wait time. Take advantage of industry television channels or create your own and let customers know what is happening with your business.
Digital signage is certainly more affordable than it was ten or even five years ago. If you’re constantly getting new posters, banners and billboard signage printed, you should very quickly see the cost-savings with digital signage.
- Offer great ROI
Consider the ongoing cost of printed posters and banners. Then consider a system that can be loaded with multiple messages to target various audiences, promote multiple products and can be seen at anytime of the day or night. While the initial outlay may be a little higher than getting a poster or static sign printed, the ongoing ROI is outstanding.
- Environmentally Friendly
Currently using static signage where each marketing campaign, sale or new product promote requires you to have new signage printed? Digital signage is an environmentally friendly option for all businesses.
Whether you’re looking for indoor LED full colour signage and video options, or signage perfect for outdoor use, iCATCHER Digital Signs has a range of digital signage solutions for your business. We can help you design custom signage to suit your needs, or you can choose from one of our premium quality low cost signs. Make the smart choice and invest in digital and electronic signs that never stop giving!