The world of retail space is highly competitive. Shopping is, for many, a hobby – and for others a chore. But whichever it is, taking steps to upscale the customer experience is key to attracting footfall, extending browsing time and, ultimately, translating into sales.
Interactive digital signs can play a huge role in achieving this. By harnessing advanced technology, they can auto-engage with customers, providing vital services and answering many common queries.
6 Ways Interactive Digital Signs Can Increase Turnover
The potential of digital signs is immense – and it’s getting better all the time. As AI and machine learning become more commonplace, it makes perfect sense that these are gradually intertwined into the retail landscape.
Basic digital signs in retail spaces are something that we’re already well-used to – you may already use them. However, strategically adding next-generation signage can be exactly what’s needed to achieve that crucial edge.
Retail is highly competitive, with stores needing to constantly assess and reinvent the shopping space. The better you engage with your customers, the more money will enter those cash registers.
Digital signs can effectively improve the following:
- Enhance the browsing experience: As customers browse the shelves, an interactive digital screen can effectively direct and pinpoint customers to products that might interest them. For example, a screen could bring attention to a specific brand of dog food within a display, taking the browser on a journey to discover more about the product. With video, sound and colour, the options to personalise a screen are virtually endless and take little effort to set up. An example would be a touch-screen display that brings up YouTube videos promoting the product. Or, as technology moves forward, voice-activated control where customers can ask questions or move forward and back through a menu.
- Allow customers to check inventory: This is highly effective, especially for those sought-after products that might quickly disappear from the shelves. Instead of a depleted display, customers can quickly find out if the product is in stock – and if it’s not, find out in real-time when it’s expected to be back in store.
- Showcase special offers: Such as limited-edition products, end-of-lines, BOGOFFs, flash sales and more.
- Grab attention: The bright lights, moving parts and sounds of an interactive digital screen blast through the advertising fatigue that we all suffer from in this data-heavy world. The act of engaging and communicating with a display tempts customers to linger – and as every marketer knows, this is the crucial first step to leading the customer down the sales funnel…
- Answer FAQs: These could be displayed in a simple, touch-screen menu format or, as technology advances and becomes more common, with AI-answered voice activation.
- Work 24/7: Place a digital screen in a location where it can be engaged with when the store is closed and boom! You’ve automatically extended customer reach.
The key to great interactive digital signage is to be ahead of the curve. While not every screen might be capable of displaying AI-generated content, it’s already becoming a reality. The speed of tech advancement is incredible – and savvy retail marketers need to be on point to integrate such benefits into their sales model at the earliest opportunity.
Such a proactive approach will keep you one step ahead of your competitors. Whether it’s a single outlet, niche store or a multi-national chain, gaining the edge in the tough retail landscape is what ensures healthy turnover and profit. Interactive digital signs can play a significant role in helping you do this. Because if you’re not, you can be sure your competitors will be…
There’s no better place to rent, lease or purchase interactive digital signs for retail spaces than iCatcher Digital Signs. We offer a huge range to suit all budgets – and our team provides the expertise you need to make your advertising dollars work as hard as possible.
From full colour and video to easy finance options (plus the best customer service in the industry) we’ll help determine your best move to harness the power of digital customer interaction.
Call or email today and discover the true wonders of customer engagement 2.0…