When the Newbay Hotel in Melbourne contracted Perth-based iCatcher Digital Signs to design and install new signage for its facade upgrade, it got much more than it bargained for.
There have been many more function bookings as a result of the new full-colour message boards on the hotel’s street frontage, the number of walk-in customers has increased and the hotel’s turnover has improved. What’s more, the project was completed at a surprisingly modest cost and right on schedule, bringing added benefits to the client.
Clearly, the choice by the Newbay Hotel to go west for its signage solution is paying dividends.
The client’s brief was for a top-of-the-range, full colour digital signage solution which would be visible to both road and foot traffic in all directions from the hotel’s main entrance.
The iCatcher team met the brief with the design and installation of several full-colour digital message boards on multiple walls of the hotel and despite some tricky installation challenges on the day, completed the entire project in only five weeks.
The new signage replaced old, rusty, static signs which weren’t doing anything for the hotel’s appearance and nor its profitability. Now the hotel boasts several giant full-colour LED signs whose many features include the ability to generate messages in real-time from a laptop or mobile, enabling tailored communications with the hotel’s target audience.
The signs are extremely user-friendly and as iCATCHER Digital Signs’s Aaron Papandroulakis says: “If you can turn on a computer, you can operate the message boards. Our innovative digital technology and advanced software enables powerful, engaging and compelling visual experiences – and the Newbay Hotel is now able to communicate with current and potential customers, attract attention for their special offers and create a buzz around the hotel happenings using this dynamic new marketing channel.”