People often ask whether there’s a difference between LED and digital signs – and the answer is yes. And no.
Confused? Don’t be, because there’s a simple explanation.
Digital signage is the broad, collective term used to describe a dynamic display on some kind of screen, which can be both indoors and outdoors. It refers to a centrally controlled content platform that is used to broadcast meaningful information to a target audience, typically in a public space and it takes many different forms.
Different types of digital signs include LCD display TV screens, video walls, menu kiosks at fast-food outlets, digital noticeboards displaying public transport timetables and moving images around the perimeters of sports stadiums and LED signs.
Simply put, there are many different kinds of digital signs and LED signs are one of them.
An LED (Light Emitting Diode) sign is made up of a matrix of individual LED lights (pixels) which combine to form bright, colourful and clear images, text or video which can be seen from a long way away. The distance between the pixels determines the resolution of the sign and the closer they are together, the higher the resolution and clarity of the display.
LED signs are fast becoming one of the most popular media channels in the world, not just for retailers and the entertainment and hospitality industry, but for general business too. That’s because they enable up-to-date, relevant content to be displayed in an eye-catching, engaging and dynamic package.
But LED signs do much more than attract attention and display information.
New, smart technology enables brighter, clearer and more colourful images than ever before and puts the user in control of the content. Businesses use laptops, digital phones or desktop computers to manage the content in real-time, enabling them to communicate directly with their target audience and keep the message fresh, interactive, responsive and relevant.
The future of digital signage
The digital signage industry is huge and growing rapidly, and in the US, is predicted to escalate from USD19.6 billion in 2016 to upwards of USD32 billion by 2032. And according to the IDC Worldwide Quarterly Digital Signage Tracker, the global market for digital signage is expected to grow at rates of 10% and 12% year over year in 2019 and 2020 respectively with worldwide shipments expected to top 4.4 million units in 2020 as more businesses continue to adopt this display technology for advertising and general information purposes.*
Here at iCATCHER Digital Signs in Perth, we’re a full-solution provider which means we can offer you both customised as well as ready-to-use signs. Whether you need to stand out from the crowd from an advertising, promotional, branding, safety, security or public information perspective, we can customise a high-quality digital signage solution that won’t cost the earth.
As the leading local designer, manufacturer and installer of digital signs in Perth, we’ll work closely with you to establish your unique communication needs and will bring our vast experience and expertise to create powerful, visually engaging and dynamic displays.
Find out more at iCATCHER Digital Signs or give one of our team members a call on 0416 053 335 and let’s get started on making digital signage work for your business.