If we had to sum up why digital scoreboards are revolutionising the spectator experience in a single sentence, it would have to be this:
“They bring the fans closer to the action”.
Whatever size the stadium, arena or sports field, not everyone can be right at the heart of what’s going on. But with an LED scoreboard, they really can. So close that every fan can see the emotion of the game and players – putting spectators right there, at the very epicentre of the action.
As every fan knows, it’s these kinds of interactions that make their chosen sport so intense. And having such a personal view adds a whole new dimension to the viewer experience.
But that’s not all… Hiring or buying a digital scoreboard (or two) for your venue brings a whole host of additional benefits.
5 Reasons to Add a Digital Scoreboard to Your Sporting Venue
Every arena and venue must justify their expenditure. Investing in a digital scoreboard isn’t just about increasing fan engagement – it’s also about maximising revenue.
The following are 5 strong reasons why upgrading from a plain static scoreboard to a digital one is a sound investment.
1. They don’t just show fans the action – they engage them in a multi-sensory experience
Yes, digital scoreboards serve the original purpose of such a display – they show the real-time score. But they also have the ability to do so much more, such as:
- Showing player statistics: Keep fans bang up to date with how their favourite players are performing.
- Get fans involved: LED scoreboards can show social media feeds and other messages, letting spectators play a real part in the viewing experience.
- Show instant replays and highlights: Real-time updates make sure that that last tackle, that goal, that ace can be replayed instantly – and in slo-mo, if required – ensuring everyone gets to re-live what happened (even if they were looking the wrong way/in the toilet/buying food or drink at the moment it happened).
- Sync with sound and light: Hit those auditory and visual pleasure points with scoreboard action at times of intense emotion. They can even be synced with the stadium lights or programmed to play a particular song or tune when a goal or score is achieved.
- Stream live interviews: Increase the spectator experience with up-close player interaction. Show live, repeat, show historical interviews and events… A digital scoreboard is, quite literally, a virtual stage for whatever you want to share.
2. Increase sponsorship value
While it is, of course, all about the fans – a digital scoreboard is also about providing sponsors with value for money. Scrolling messages, carefully timed ads, sponsor messages and more all become part of the crowd experience. For example, encourage fans to buy your sponsor’s drinks at half-time, display links to the sponsor’s website, offer discount codes for their products… The list is endless and all achievable with a digital LED scoreboard.
3. Simplify the merch purchasing process
Every sports venue makes money from merch. Not only does a digital scoreboard make the perfect advertising platform, but you can display a QR code for fans to scan and buy in just a few clicks! There’s nothing like the heat of the action to get spectators ready to part with some cash…
4. Advertise upcoming events
When the scoreboard isn’t streaming the main event, it’s ideally placed to showcase what’s coming up. There’s something about a moving, all-absorbing digital display in full technicolour glory to bump up ticket sales. After all, who doesn’t love planning their next adventure – and there’s no better time to get people to commit (or plant the seed to commit) than when they’re having a great time.
5. Be ready for AI, AR and other technological updates
Technology is moving fast – and the best digital scoreboards already integrate this, meaning that your venue is ready to take full advantage.
If you’re considering upgrading your venue’s scoreboards and outdoor signs, iCatcher Digital Signs can help. Whether you’re looking to hire, buy or finance, we lead the way in sports signage and digital displays.
Contact us today and let’s discuss how your venue (and revenue) can benefit from the wonders of digital signage.