What to put on the screen
People driving past see the sign for a few seconds, so keep it simple:
- One photo and one line per screen. A big photo of your coffee and OPEN NEW YEAR’S DAY reads faster than a paragraph.
- Your logo on every screen, so people know who it is.
- Short video clips, a few seconds each.
- Big, bold text that stands out from the background.
- The details people need to act: the date and time for an event, and the street or a landmark if people need to find you.
- Change it as the day goes on from your phone: breakfast in the morning, dinner at night.
If you are unsure what to show, send us your logo and a few photos when you book and we will help you plan the first screens.
