Retail is a challenging landscape. Customer behaviours in an informationally overloaded world require marketers to constantly re-evaluate, understand patterns and – crucially – embrace technology. One element that’s ripe for consideration is the use of digital signs for retailers. Large department stores and shopping centres are a great example of such a medium. Huge displays […]

The educational environment is pretty unique – the whole reason they exist is to impart information. In a world of technological overload, not to mention young, tech-savvy minds that are hardwired to filter data in microseconds, effective messaging and educational delivery needs to pierce through the noise and grab attention, otherwise it risks being lost […]

Getting value-for-money engagement from any kind of advertising or messaging doesn’t come much better than a technologically advanced digital sign. However, the relatively high upfront sum to purchase the equipment is often a stumbling point – especially for SMEs, sports clubs, event organisers, etc. The answer? Simply hire or rent as you go. 7 benefits […]

Is your marketing budget working as hard for you as it can? Did you know that LED signs can considerably up the ante of every advertising dollar? Are you dubious that investing in such signage can really have a positive effect on your bottom line? Well, you’re not alone. Many people – and especially SMEs […]

Quality signage is an important aspect of any operation’s brand-building and communications strategy but it’s also an important service to the community.   Clear, visible signage helps people find their way around, helps them locate places easily and it can play a role in promoting growth of local businesses – all of which is good for […]

In today’s fast-paced marketplace, it can be quite difficult for retailers to attract customers whose eyes are fixed on their smartphones.  Technology has influenced many segments of our lives, including the way we shop. More and more people find it more convenient to shop online from the comfort of their home, which makes it even […]

Have you been considering digital signage for your business but wondering if the benefits are really there?  Signage is certainly a great way to promote a new product, advertise your latest specials or generally let people know about your business. Whether based on a busy road or in a suburban shopping centre, signage is a […]

Businesses do better when they communicate better. A digital sign outside your premises can be one of your biggest assets – attracting attention, sparking interest, alerting people to your location, showcasing your brand and providing your target market with relevant, fresh content regarding your products and services. The good news is that digital signs aren’t […]

Have you been thinking about utilising digital signage but keep putting it on the backburner thinking it’s only for big business and you’ll never be able to fit it into your marketing budget? Business income can be tight at times, especially for small businesses, but not only can digital signage help to increase your revenue, […]

As we near the end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new […]