Quality signage is an important aspect of any operation’s brand-building and communications strategy but it’s also an important service to the community.   Clear, visible signage helps people find their way around, helps them locate places easily and it can play a role in promoting growth of local businesses – all of which is good for […]

In today’s fast-paced marketplace, it can be quite difficult for retailers to attract customers whose eyes are fixed on their smartphones.  Technology has influenced many segments of our lives, including the way we shop. More and more people find it more convenient to shop online from the comfort of their home, which makes it even […]

Have you been considering digital signage for your business but wondering if the benefits are really there?  Signage is certainly a great way to promote a new product, advertise your latest specials or generally let people know about your business. Whether based on a busy road or in a suburban shopping centre, signage is a […]

Businesses do better when they communicate better. A digital sign outside your premises can be one of your biggest assets – attracting attention, sparking interest, alerting people to your location, showcasing your brand and providing your target market with relevant, fresh content regarding your products and services. The good news is that digital signs aren’t […]

Have you been thinking about utilising digital signage but keep putting it on the backburner thinking it’s only for big business and you’ll never be able to fit it into your marketing budget? Business income can be tight at times, especially for small businesses, but not only can digital signage help to increase your revenue, […]

As we near the end of the financial year, it’s the time to sit down and work out marketing and advertising budgets for the year going forward. If you’ve always put your money into the same marketing and advertising streams, and you’re always getting the same results, maybe it’s time to look at a new […]

A large number of businesses are now jumping on the digital signage bandwagon and promoting their small businesses in the way they have never been able to before. Digital signage can draw in customers a lot easier than more traditional signage, and because it tends to be a lot cheaper than traditional signage, a lot […]

Are you still using old style print signage to attract more customers and clients to your business? It’s time to switch to digital signage and reap the benefits. Digital signage isn’t just for large businesses – there are plenty of benefits to small businesses including enhancing customer service and increasing your sales. It’s also a […]

When digital signs are done properly, they’re a highly effective asset for any company or operation. But when they fail, the impact can be damaging. Poor content, inappropriate placement, technological problems, installation errors, inadequate maintenance – there’s a lot that can go wrong. Luckily, all of these issues can be fixed fairly easily but to […]